Bluestone Bank

The work

Bluestone hired me to brand a newly renovated office in Mansfield. The real situation was bigger than that. Their branches were dated inside, they wanted this one to be the catalyst for all of them, and they had no idea where to start.

So Mansfield became the prototype. Branded focal walls, teller wall, office privacy vinyl, artwork, furniture selection, fabrics, and finishes. Out of one room came a set of brand standards the bank is now rolling out across its branch network.