Working Proof

The work

Working Proof is a movement to get people back to believing in America.

It started with San-Mac, a manufacturer doing all the things people say can't be done anymore. Making high-quality products here. Picking up the phone when a customer calls.

The pandemic made the case. Supply chains broke, domestic manufacturing suddenly mattered, and work culture was showing cracks. Working Proof gave that moment a name and a look.

I built the identity, the pitch deck, and the merch that carries it. Hoodies, hats, posters, and packaging. The goal was a banner other like-minded companies could rally under, from Darn Tough to Wiffle.

The program was still in development when I moved on. San-Mac carried it into rollout from there.

So what do you say? Want to be Working Proof?