Pig Out

The work

A self-directed brand for a vegan fast food chain, positioned squarely against McDonald's and Burger King rather than against other health food.

The argument was that vegan food does not have to look like vegan food to sell. Make it loud, make it crave-able, make it belong on the same street as the competition.

Full system: menu, social, interior environmental graphics, brand mockups, and a process book.