Paragus Takes Worcester billboard

Paragus IT

Year: 2022 to 2023
Sector: Managed IT services
Disciplines: Environmental · Campaigns · Collateral

The work

Marketing material for a regional managed IT provider, produced within their existing brand standards and kept cohesive across the team.

The pieces ran the full range. A billboard announcing their new Worcester office. A mission statement wall for the conference room and a hallway mural. An Earth Day magazine ad for a recycling drive. A SharePoint migration sales sheet. A sponsorship kit for their Firehouse Cook Off fundraiser. A large-format wayfinder poster that walks clients through getting support.

Every piece had a different job. The brand had to hold together across all of them.

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