Primavera

The work

Food makes a restaurant, not branding. Worth saying plainly.

But Ludlow is a town where Portuguese restaurants are the default and several sit within walking distance of each other. When the food is already good and so is everyone else's, brand becomes one of the few things left to compete on.

New owners wanted a mark that carried a European feel and felt current, without throwing away what regulars already recognized. New logo, brand, and a website, which is where most orders start now. Exterior and interior branding is designed and not yet built.