Solidus

The work

Since 2023 I have produced everything Solidus puts out visually.

The work had a specific job: introduce a new in-house design department to the market, unify a brand message that had drifted, and carry it into the Mid-Atlantic while holding the existing New England base. That meant a brand refresh, a new website, rebuilt sales and employee material, and every social post.

This is ongoing brand stewardship rather than a project with an end date, which is a different discipline from a rebrand. The system has to keep working after the launch.