UMassFive College Federal Credit Union

The work

UMassFive was entering Longmeadow cold. First new location in four years, no existing recognition to lean on, and one shot at making an impression in a town that had never banked with them.

Data shaped every decision on the property, inside and out. New signage, wayfinding, window graphics, privacy film, and a branded focal wall, all pointed at the same problem: make a building people have never noticed feel like somewhere they already belong.